About Rich
I help teams make sense of complex search problems and get the right work done.
I’m Rich Migliorisi, an SEO, AI search, and organic growth consultant. I work with companies that need experienced guidance and someone who can help carry the work through, not just hand over recommendations.
The short version
I have 13+ years of experience in digital publishing and web operations, including 8+ years focused heavily on SEO, content strategy, organic growth, and website performance.
I’ve led SEO, content, and web operations in competitive publishing and affiliate businesses, connecting search strategy with technical execution, customer acquisition, analytics, and commercial priorities.
My work has included technical SEO, content systems, analytics and forecasting, digital PR, and day-to-day collaboration with product, engineering, editorial, design, and commercial teams.
Across roles and consulting engagements, I’ve worked on 1,000+ pages spanning SEO, content, and web operations.
See the consulting, implementation, and standalone build services I offer.
How I think about modern search
Traditional search remains essential. AI-generated answers add another discovery and decision layer, but they do not erase the need for accessible pages, clear information, useful content, strong brands, credible authority, and a website that helps people act.
- Technical access and site quality
- Audience demand and intent
- Content usefulness and originality
- Entity clarity and expert identity
- Authority and external corroboration
- Customer acquisition and commercial value
- Measurement with honest limitations
Strategy and implementation
I’m comfortable in an executive discussion, a roadmap workshop, a crawl export, an analytics report, a content brief, or a ticket review with engineers. Some clients need a clear answer and plan. Others need help carrying the work through. The scope depends on what is actually getting in the way.
I also build AI-assisted workflows, scripts, and lightweight tools when that is the most practical way to solve the problem.
Where Evidence Intelligence fits
For AI-search work, I also look at the facts, claims, and outside sources shaping how a company is represented, including what is consistent, what is missing, and what supports the claims that matter. I call that Evidence Intelligence, but it is only one part of the work.
Working principles
Make the reasoning clear
You should understand why I’m recommending something, what supports it, and how we’ll judge whether it worked.
Prioritize ruthlessly
A hundred-item audit is not a strategy. Priorities should reflect impact, confidence, effort, dependencies, and opportunity cost.
Respect the team and platform
The best answer on paper may be wrong for the organization. Recommendations have to fit the team, technology, and level of risk.
Separate evidence from hypothesis
Search and AI systems are not fully observable. I label what is known, inferred, and being tested.
Stay close to outcomes
Rankings and visibility matter, but qualified demand, customer acquisition, user value, and business contribution matter more.
Experience
Head of SEO, Content & Web Operations | The Game Day
2021–2025
Led SEO, content, and web operations across competitive sports betting and casino affiliate websites. Helped scale a primary revenue-driving site from $0 to nearly $10M in web revenue in under three years while connecting technical SEO, content, digital PR, reporting, product, and engineering.
SEO & Growth Advisor | Independent / Select Engagements
2023–Present
I advise companies across SEO, organic growth, AI search, content systems, and web execution. Selected work has included oversight of 500+ search-intent-aligned pages in a multi-site affiliate engagement, along with AI-assisted workflows for research, reporting, publishing, QA, and operations.
Managing Editor & Content Strategist | Catena Media
2018–2021
Led SEO-driven affiliate content strategy across sportsbook and casino verticals. Managed commercial content teams and worked with SEO, product, and development on site structure, internal linking, affiliate CTAs, page templates, and monetization.
Senior Site Manager | MLB Advanced Media, L.P.
2015–2018
Supported large-scale digital publishing and site operations across MLB.com and NHL.com, including publishing workflows, sponsorship execution, and day-to-day site coordination.
Fantasy Sports Writer | Freelance / Industry Publications
2013–2015
Covered fantasy sports and produced analysis for industry publications.
Publishing came first
Before SEO and web operations became the focus of my career, I wrote about fantasy sports and was nominated for FSWA Baseball Writer of the Year in 2013. That gave me an early education in digital publishing, audiences, and what makes information useful to people.
Outside work, music has always been a big part of my life.
Want to work directly with me?
You can see my track record, then tell me what you are trying to improve and where the work is getting stuck.