Nearly $10M
Web revenue scale
Helped scale The Game Day’s primary revenue-driving site from $0 to nearly $10M in web revenue in under three years.
SEO · AI Search · Customer Acquisition · Revenue Growth
I help companies get found, understood, and chosen across Google and AI search.
SEO and AI search grounded in evidence, tied to real business outcomes.
I work directly with teams to find what’s holding search performance back, prioritize the right work, and focus SEO and AI-search efforts on customer acquisition, audience growth, and revenue.
Direct access to Rich. No junior-team handoff.
13+ years in digital publishing and web operations · 8+ years focused on SEO, organic growth, and customer acquisition · Strategy and hands-on implementation
Experience includes The Game Day, Catena Media, MLB Advanced Media, and independent advisory work.
Results
A few outcomes from work I’ve led and contributed to across search, web operations, content, and customer acquisition.
40,000+
First-time depositors
Helped drive 40,000+ FTDs across sportsbook and casino partners through SEO, content, affiliate, and web initiatives.
+94%
Page-one visibility
Nearly doubled in 2022, with even stronger growth in #1 and commercial-intent rankings.
#1 terms +123% · commercial-intent page-one terms +124%
1.32M
U.S. organic clicks
59.6M impressions · 12 months ending July 15, 2023
Where I can help
SEO Consulting & Organic Growth
Find what is holding organic growth back, where search can create qualified demand, and what to prioritize to improve traffic, leads, subscriptions, customer acquisition, or revenue.
Technical SEO & Web Implementation
Fix technical problems that limit discovery, create poor experiences, or put organic traffic and revenue at risk—from crawling and indexation to architecture, migrations, and performance.
AI Search, AEO & GEO
Understand how your company appears in AI answers, which sources shape that picture, where competitors are being considered, and what can realistically improve discovery, trust, and recommendation potential.
AI Workflows, Automation & Custom Tools
Build research, reporting, QA, publishing workflows, scripts, internal tools, and focused web systems around a specific business need.
Need ongoing support?
I can also work as an embedded advisor, adding senior search and web support without requiring a full in-house function.
Strategy through implementation
Recommendations become useful when they change what gets done.
Some clients need a clear answer. Others need help writing requirements, changing pages, working with developers, improving how content gets published, or checking a release before it goes live.
I can do both. The scope should fit the problem—not force every situation into the same package.
- Senior strategic guidance
- Prioritized roadmaps and requirements
- Hands-on technical and content implementation
- AI-assisted research, QA, and workflow automation
- Measurement, validation, and iteration
A clear path from uncertainty to shipped work
- Understand the problem — review search demand, crawl and indexation, content performance, competitors, analytics, and what may slow delivery.
- Choose what matters — rank opportunities by likely value, confidence, effort, dependencies, and business timing.
- Get the work live — turn the plan into requirements, page changes, technical fixes, tools, and releases.
- Measure and improve — confirm what shipped, assess the result honestly, and decide what comes next.
Senior expertise, direct collaboration
I’m Rich Migliorisi, an SEO, AI search, and organic growth consultant. My background spans digital publishing, technical and on-page SEO, content systems, web operations, analytics, digital PR, and working across teams to get changes live.
My goal is straightforward: find the work that matters, explain it clearly, and help get it done.
Frequently asked
Do you only provide strategy?
No. Engagements can include audits and roadmaps, hands-on technical and content work, implementation requirements, workflow design, release QA, and collaboration with internal teams.
What is the difference between SEO, AEO, and GEO?
SEO helps pages perform in traditional search. AEO and GEO are newer terms for work that helps information appear accurately and usefully in direct answers and AI-generated results. In practice, most of the technical, content, and authority work overlaps.
Can you guarantee rankings or AI recommendations?
No. Search rankings and AI answers can change, and no consultant controls them. I can improve the site and information those systems rely on, test what changes, and report the results honestly.
Need a clearer path to organic growth?
Tell me what is changing, what is stuck, and what you want to achieve. I’ll review the situation and determine whether I’m the right fit.